Acquisition
I buy one established company and run it myself, as owner and managing director. One company, not a portfolio.
What I do
Participation
I take a stake alongside the owner, with an operational board role: the director who builds the next step, from the Netherlands and Spain. Or I build a new division inside an existing company. With my own capital, alone or with co-investors.
Co-investing director
An equity stake in a larger, established company, alongside the owner or a private equity firm, with an operational board role. Minority or majority, decided per company.
What I look for
A company with proven product-market fit, in an industry with a future, ready for its next step: professionalising, new markets, going international. Preferably with its own product or technology.
Established company
Profitable for years, customers who come back and a management layer below the owner.
Scale-up
A younger company with proven product-market fit, growing and at least break-even. Own technology, repeat customers in several countries and a founder who stays on the product.
Larger company
An established company where one more director adds commercial and international muscle.
In Catalonia: companies with international potential. Not for me: retail, hospitality, construction, real estate.
Proven experience
- Scaling Up: structure and a professional organisation, built on systems and standardisation. In practice: a one-page plan, quarterly priorities, a fixed KPI and meeting rhythm (daily, weekly, quarterly) and the right people in the right seats. Verne Harnish's method.
- Lead generation: always the engine. I started with an in-house call centre when that was new; then inbound marketing and inbound leads with HubSpot; today, outreach with Instantly and LinkedIn, nurturing with Mailchimp, and Pipedrive as CRM. I put each generation of tooling in place myself.
- Sales: direct sales and resellers, both built and managed.
- Quality of revenue: winning large tenders next to standard projects, and building a recurring base next to project revenue.
- Positioning: a clear offer the market comes back for.
- Digitalisation and AI-first working: systems that make the company scalable.
- International expansion: opening new countries with own offices or partners.
Track record
Notice Branded Media / easyscreen.tv
Founder and co-owner, 1999–2023, Amsterdam.
From start-up to 40 employees and 10,000 licences. Started in 1999 with marketing and an in-house call centre, grew into a specialist in audiovisual communication in stores: screens, content and the software behind them, for retailers and brands. Set up an in-house software department and developed proprietary technology, from player to content platform. Continuous market and product development: from one-off projects to a licence model with recurring revenue.
Built out countries and international divisions: own offices in the Netherlands and Spain, partners in Poland, Italy, Mexico and Germany. One of the largest players in the Netherlands in a highly competitive market, and ahead of the curve internationally. Recognised with an international innovation award.
In 2023 we sold the company to M-Cube (Milan), a strategic buyer backed by private equity firm Groupe HLD (Paris), with the management team staying in place.
Wildhood
Co-founder and coach since 2024. Screen-free play experiences for luxury hotels across Europe. Helped launch and set up the company.
Entrepreneurs' Organization Barcelona
Board member in 2021, coach in the Accelerator programme in 2023–2024.
Who
Born in Nederhorst den Berg, the Netherlands. I have lived in Catalonia for thirteen years and have my own office in Sitges, from which I set up a start-up earlier and still work today; I also ran Notice from here in its last years. I am regularly in the Netherlands. I work in Dutch and English; my Spanish is at working level.
Let's talk
Owners, founders, advisers and investors: email me directly or leave your details here.